Panerai brand is targeted at sports and leisure in the field of high-grade watches. It was the Italian style and Swiss expertise, so that each table have a distinctive style of brand and excellent quality.
With "large surface" features of Panerai watches, which is very popular in recent years in the international community. Trace the history of Panerai watches, the founder Guido Panerai as early as 1860, had been expose in the field, specializes in manufacturing, providing the Italian Navy with precision instruments, precision compass-based; in the early 20th century, Guido Panerai in Florence had opened a watch shop,and obtain formal authorization distribution of Rolex and Patek Philippe.
In the long-term production target device, depth gauge, compass, or underwater detonation devices, precision instruments, the experience accumulated, the Panerai first watch have launched in 1936, this watch with Rolex movement, by the Italian Navy commissioned manufacturing. In 1938, Panerai Radiomir Panerai watch produced have become a permanent special products by the Italian Royal Navy officially , this watch list are far-reaching impact for the Italian Navy and the world scene; since the Italian Navy is to use this watch cooperation with Germany, blow the Allies jointly,a waterproof military diving watch with a characteristic of great waterproof performance, leading the lock and clear easy to read dial was born.
In 1997, Panerai was acquired by Richemont, Panerai also were able to enter the international market, in controlling the production and marketing positioning strategy, Panerai immediately swept the globe; Today, Panerai watches have a unique position and no other brand can replace, but also a "super-surface," leading the current watch trends, in order to continuously introduce new occasion, but also follow the traditional characteristics, Panerai can be said that no one can match his right.
5/18/2010
Understanding the history of Panerai watch
Labels:
founder,
history,
Panerai,
Panerai watches,
Swiss expertise
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