The relationship of Luxury watch and Charity culture

From the birth of watch, a few centuries was past, the world has witnessed earth-shaking changes, but the charm of watch is still there. If we say that the eyes in the old imperial aristocracy, this accurate construction, craft exquisite works of art is only a symbol of wealth and status, then the gallant heroes of bygone forth in large numbers at today's, low-key but luxurious watches is also shoulder the mission of dissemination of cultural and charitable.

Omega hand with Sotheby's auction the numbered 8 limited edition watches

I do not know since when, we began to get used to wealth - Culture - Charity all three topic put into the same public area to discussion. Seems to exist between them have the same strain linked - when the accumulation of wealth have a certain extent, it will shake an olive branch to cultural, good social cultural atmosphere is offer root space for charity. This seems to has become inexorable law of historical development.

Jaeger-LeCoultre to support Leonardo DiCaprio Foundation to promote environmental protection work throughout the world through the sale of the watches

For the charity auction

In the watches or luxury goods industry, the most representative way to do charity course ought to charity auctions. Each timely, major companies will take on his own most proud of products, proceeds from the auction will be donated to charitable or public organizations. Watch may be small, but not worth the low, coupled with its own charitable activities for its injection of a special commemorative significance, fall of the hammer price can often reach several times the starting price. Even if the operation of a small watch charity auction, which raised the donations is quite considerable. And charity auction can raise money, but also establish a positive corporate image of the company, but also narrowed the distance between the fans and the watch,it is indeed serve multiple purposes, the satisfaction of all.

End of the summer each year when the autumn, watches market began to peak season coming up, some companies will advance to preheating by charity auction. In the last year,after the just concluded Olympic Games, Omega had join Sotheby's auction house, auction the 35 limited edition numbered 8 watch. These watches include Omega 32, "Beijing Olympic Series" Limited Edition, and a valuable source of Omega 3 1932 re-engraved edition of the Hong Kong Observatory pocket watch chronographs. Proceeds from the auction were donated to the Chinese Athletes Educational Foundation (CAEF), as the special funds that assisting in the Wenchuan earthquake affected adolescents and young athletes.

Another one very exciting charity auction that held at the same time is Jaeger-LeCoultre and well-known American actor Leonardo DiCaprio join forces to create. The event Jaeger-LeCoultre brought two watches, respectively the world's first Master Compressor Extreme Lab series watch (carbon fiber and titanium tourbillon watches made of metal, with the two-time functionality) and the first ball Reverso Gyrotourbillon 2 Tourbillon watch , 2 watches priced at 30 million dollars and 40 million. Huge amount of auction revenue was donated to the Leonardo DiCaprio Foundation.

Earlier in this year, Jaeger-LeCoultre has also auctioned a newest Master Compressor Extreme W-Alarm watches, the designer of watches is use Scandola, Galapagos and the Tubbataha the three members of the World Natural Heritage List replacing the original time zone city. While the proceeds of the sale had naturally be injected into the UNESCO World Heritage Project.