IWC recently have auctioned its unique platinum Ingenieur Automatic Mission Earth Edition "Adventure Ecology". The price was raised €30,800, the entire sales is being donated to the "Sculpt the Future Foundation”.
This watch is purchased by a buyer that from UK, the platinum timepiece is water-resistant to 12 bar, and it is housed in a case to protective shoulders for the crown, and couple with IWC-manufactured 80110 calibre.
The stainless steel version of the timepiece was worn by crew members of the recently completed, IWC-sponsored Plastiki expedition. Led by David de Rothschild, they travelled from San Francisco to Sydney in a boat and used water bottles to highlight the damage inflicted on our oceans by plastic waste.
As official sponsors of the charitable venture, IWC held the auction to pay tribute to its successful completion as well as to help continue its legacy. The money generated by the sale will be given to the "Sculpt the Future Foundation” (a UK-based organisation) who will channel it into an ongoing project called the "Plastiki Pod".
"As a CO2-neutral company, we are particularly pleased that the proceeds from the auction will be used to support inspiring ideas in the struggle against environmental pollution," said IWC CEO Georges Kern. "It means that the basic idea behind the Plastiki expedition will live on."
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